How we work together:

Align values and human touch to financial advice

Self-serve

Digital

Balance personal guidance and digital

Personal guidance

Preferred source of advice

5%

27%

41%

27%

68%

want a personal relationship and guidance

Women are increasingly taking control of their financial futures

Money in motion

Transparency, trust and tailored advice

How we work together

When working with an advisor,
women's confidence increases
by 13 percentage points

84%

85%

Yet report lower confidence than men

71%

85%

93%

feel advisor alignment with their values and goals is a priority.2